![]() ![]() However, the rejection of norm violators was stronger among high-entitlement participants, who were less willing to support norm violators as leaders (passive rejection Studies 1–2) and more willing to punish them (active rejection Study 3). ![]() The results showed that participants generally rejected norm violators' claims to higher rank. We measured participants' trait entitlement (Study 1) or manipulated entitlement with a writing prompt task (Studies 2–3). Participants read vignettes of an organizational meeting (Study 1) or a political debate (Studies 2–3) during which a protagonist either followed or violated social norms. We tested these competing hypotheses in three studies. On the other hand, entitled individuals are concerned about their standing, which may fuel negative reactions to norm violators' claims to higher rank. On the one hand, entitled individuals behave loosely themselves, which may render them tolerant of others' norm violations. Here we examine how psychological entitlement modulates observers' tendencies to reject norm violators' claims to higher rank. It is therefore crucial to understand what motivates people to reinforce norms and prevent norm violators from gaining influence. Despite the pivotal role of norms in social life, norm violations are widespread. Social norms regulate group processes and ensure group survival. It also establishes KC as an important boundary resource condition. This study advances the literature on cocreation by collectively examining three psychological states of consumers through the lens of working consumers paradigm and agency theory. The explication of consumers’ psychological states has implications for the benchmarking and design of consumer portfolios. It acknowledges agency motives and establishes KC as a moderating condition. This study extends the cocreation literature to establish the holistic importance of psychological states as key antecedents of value cocreation for working consumers. Practitioner interviews conducted with FHVC managers establish the states and set forth an emerging research agenda. The predictive strength of entitlement for value cocreation is weaker for individuals with high knowledge of the community (KC). Of these three states, psychological empowerment had the strongest effect. The results show significant effects of the psychological states of empowerment, engagement and entitlement on value cocreation. US consumer panel data were used to test the proposed model on customers ( n =338) participating in a FHVC. Based on working consumers paradigm and agency theory, the purpose of this paper is to investigate the joint impact of consumers’ psychological states of empowerment, engagement and entitlement on value cocreation behaviors in FHVCs. Consumers’ self-interests and personal goals in attaining collective goals are rarely considered in firm-hosted virtual communities (FHVCs). ![]()
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